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We Humanize Business Communication
Distinct’s model for Human-Centred Persuasive Communication integrates what’s desirable for people with what’s viable for your business.
It draws on principles of human-centred design to focus your communication on the needs and desires of your audience.
It cultivates deep empathy for the people you’re communicating with and gives them a stake in what you’re saying.
It values listening as the key to understanding the problem, co-creating ideas and building stronger relationships.
It uses creative storytelling techniques to engage and interest people when presenting your ideas.
It replaces buzzwords and jargon with authenticity and real talk.
These skills and principles have always been important. Today they’re critical.
Our model empowers people to become better communicators. By transforming how they think and how they express that thinking in a human-centred way.
It unfolds in three phases.
